Come back bonus

What a come back bonus is

A come back bonus, sometimes called a reactivation or win-back offer, is a promotion aimed at someone who already has an account but hasn't played for a while. The casino's records show the gap, and its marketing team sends an incentive to close it. Typical wording includes “We miss you”, “Here's something to welcome you back” or “It's been a while”.

Unlike a welcome offer, a come back bonus isn't advertised to everyone. It is personalised: the amount, the format and even the timing can differ from one customer to the next. That makes it harder to compare and easier to accept without reading the terms. It belongs alongside reload bonuses and other existing-customer offers in our overview of casino bonus types.

We can't list current come back bonuses at our partners, because none of them publishes one. What we can do is explain how they generally work, what they're worth, and the UK rules that decide who is allowed to receive one.

Do our UK partners offer a come back bonus?

Not publicly. The five partner offers we cover are all welcome offers for new customers: Coral's 100 spins after a £10 slots bet, Ladbrokes' up to 500 spins after £10 of slots play, PlayOJO's 80 spins on a first deposit, Casumo's 50% up to £100 and 10bet's 100% up to £25. A returning customer at any of these brands won't qualify for its welcome offer.

Some of the brands describe ongoing rewards for existing players, such as PlayOJO's OJOplus, which pays money back on every game played with no wagering. That isn't a come back bonus; it applies whether you've been away or not. For what each brand offers existing players, see the existing customer pages for Coral, Ladbrokes and PlayOJO, and check each brand's promotions page for current deals.

Common forms of come back bonus

Come back offers borrow formats from other promotions. These are the shapes you're most likely to see, with the questions each one raises.

Each format has its own page with more detail: free spins for existing customers and cashback bonuses. The same maths applies whether the offer greets a new player or a returning one.

What a come back bonus is worth: worked examples

Because come back bonuses are personalised, the examples below are hypothetical. They show how to value whatever lands in your inbox, using a 96% RTP and 4% house edge as an illustration.

Two points stand out. First, most come back offers need a fresh deposit, so the real question is whether you'd have deposited anyway. Second, cashback only pays after you've lost money, which makes it a partial refund, not a gain. Run any offer's own numbers through the same columns before deciding.

How a come back bonus reaches you: UK marketing consent rules

A come back bonus is direct marketing, so it falls under the Gambling Commission's rules on consent. Since 1 May 2025, licence code 5.1.12 (opens in a new tab) has required remote casino, betting and bingo operators to let customers opt in separately for each product (betting, casino, bingo) and each channel (phone, email, SMS), with every box unticked by default at registration. Existing customers were asked to confirm their choices at their first log-in after the rule began.

In practice, that means a casino can only email you a come back casino bonus if you agreed to casino marketing by email. If you only ticked betting, or only SMS, it shouldn't arrive by email. Our page on marketing consent rules has the full detail, and the email bonus and SMS bonus pages look at each channel.

Since 19 January 2026, a come back bonus also can't mix products, so a lapsed sports customer can't be offered casino spins as part of a betting incentive. Any wagering must stay within 10 times the bonus. And once you've opted in to a promotion, the operator mustn't change its terms for you, according to the Commission's guidance on the right to vary a promotion (opens in a new tab), except to prevent fraud or similar unlawful behaviour.

When a casino must not send you a come back bonus

Some lapsed customers have stopped playing for a good reason. UK rules recognise that.

• Strong signs of harm. Under the customer interaction code, operators must stop marketing and stop new bonus take-up for customers showing strong indicators of harm. That has applied since 12 February 2023. See bonuses and harm indicators.
• Self-exclusion. A customer who has self-excluded must not be sent marketing. Signing up to GAMSTOP (opens in a new tab) covers every online operator licensed in Great Britain for the period chosen, from six months to five years.
• Time-outs. A time-out is a short break you set yourself; casinos shouldn't market to you while one is active.
• Withdrawn consent. If you've opted out of marketing for a product or channel, offers through that route should stop.

If a come back bonus arrives when it shouldn't, keep a copy and complain to the operator. Our guide to reporting an unfair bonus covers the next steps, and can you claim a bonus after self-exclusion answers that specific situation.

How to decide on a come back bonus

A short checklist helps turn a marketing message into a considered decision. Work through it before tapping the link.

1. Ask why you stopped. If it was to cut back on gambling, the offer is designed to reverse that decision, and declining is a perfectly good choice.
2. Check the sender. Log in through the casino's own app or website rather than the link, to make sure the offer is genuine and comes from a UK-licensed operator.
3. Find the significant terms: deposit, spin value or match rate, wagering, max bet, expiry and excluded payment methods.
4. Work out the value using the maths above, and compare it with what you'd spend anyway.
5. Set or review a deposit limit before depositing. Decreases take effect straight away.
6. Decide your stop point in advance, such as when the bonus ends or the deposit is gone.

Come back bonus terms that catch returning players

Personalised offers often carry shorter windows and tighter conditions than public ones. These are the clauses worth reading first.

• Claim window. “This week only” deadlines are common. A short window is a reason to slow down, not speed up.
• Opt-in. UK rules say you must opt in rather than be enrolled automatically, so look for a claim button or code.
• Payment methods. E-wallets and prepaid cards are often excluded, just as on welcome offers.
• Max bet. Bonus funds usually come with a stake cap, and slot stakes are limited to £5 a spin for over-25s and £2 for 18 to 24-year-olds regardless.
• Account checks. If your details have changed, verification may be needed before withdrawal.
• Dormant balances. If money has sat in your account, it's still yours; operators can't confiscate a deposit balance for inactivity.

Our glossary entry on a dormant account explains the rules on fees and reminders for accounts left unused for long periods.

Returning player or new customer? How eligibility works

Some people wonder whether closing an account and opening a new one later makes them a “new customer” again. Generally it doesn't. Casinos identify customers by name, date of birth, address and payment details, and welcome offers are usually limited to people who have never held an account with that brand, and sometimes its sister brands. Coral and Ladbrokes, for instance, are both run by LC International Limited, so their terms may treat an account at one as relevant to the other.

Trying to claim a welcome offer as a returning customer can lead to the bonus and its winnings being removed under the casino's terms. Our pages on whether you can claim two welcome bonuses and on multi-accounting explain why.

How to stop come back bonus emails and texts

If you'd rather not receive win-back offers, you have several options, from a single unsubscribe to blocking all gambling sites.

1. Use the unsubscribe link in the email or reply STOP to the text.
2. Log in and switch off marketing by product and channel in your account's communication settings.
3. Ask the operator's support team to remove you from all marketing.
4. Close the account if you no longer want it.
5. Register with GAMSTOP to exclude yourself from all GB-licensed online operators.

The Gambling Commission explains how to stop gambling marketing texts and emails (opens in a new tab) and where to report messages that keep coming. Our step-by-step guide to stopping bonus emails covers each brand's settings. If gambling is causing problems, the National Gambling Helpline is free on 0808 8020 133, and GamCare's support line (opens in a new tab) also offers live chat.

Where our partner offers fit for returning players

No partner of ours runs a public come back bonus, and the offers below are for new customers only. If you've held an account with one of these brands before, you won't qualify for its welcome offer; check its promotions page instead. If you've never held an account with them and want an offer with simple terms, these are the closest fits.

PlayOJO: 18+, new UK customers excluding Northern Ireland; deposit £10 or more for 80 free spins on Big Bass Bonanza at 10p, with no wagering on winnings, via the designated offer link. Existing players earn OJOplus money back on every game played, which isn't a come back bonus but is a standing reward. See the PlayOJO casino bonus.

Coral: 18+, new players; deposit (certain types excluded) and bet £10 or more on slots for 100 free spins at 10p, accepted within 48 hours and valid 7 days, no wagering on winnings, running 1 October 2026 to 1 February 2027. Ladbrokes: 18+, new customers; deposit and spend £10 or more on slots for 50 free spins a day for 10 days at 10p, claimed by 23:59 daily, valid 7 days, no wagering. Both exclude PayPal, Skrill, Neteller, Paysafe and prepaid card deposits. Read the Coral casino bonus and Ladbrokes casino bonus pages. Terms were last checked on 5 October 2026.

18+. Gambling should be entertainment that costs money, not a way to make it. Decide a budget before you play: set a budget. Free, confidential help: National Gambling Helpline 0808 8020 133.