Michael Madden
Casino bonus reviewer · UK gambling regulation · responsible-gambling advocate
Michael Madden has reviewed UK gambling products since 2014. His focus is the part of the industry players understand least: bonus terms, wagering maths and the steady drumbeat of regulatory change from the UK Gambling Commission. He built TopCasinoBonus around a single conviction — that bonuses should be judged on what they are genuinely worth, not on the size of the headline.
Every offer on this site is assessed hands-on: register, deposit, claim, complete the wagering, withdraw. The ratings reflect that experience, not just the terms on paper. He is a consistent advocate for responsible gambling, and every page on this site signposts free, confidential support.
Areas of focus
Wagering requirements, expected-value analysis, UK regulation and responsible gambling. Read the full approach in our methodology or get in touch.